How NordicShop Reduced UX Regressions by 60% with CI/CD Audits

The Challenge

NordicShop, a Nordic e-commerce platform serving 2.3 million monthly active users across five markets, was shipping UX regressions faster than their QA team could catch them. With bi-weekly sprint releases touching 40+ frontend components, visual inconsistencies, broken accessibility, and conversion-killing layout shifts were reaching production regularly. Their manual QA process caught only a fraction of issues, and the feedback loop from customer complaints to engineering fixes averaged 11 days.

Our Approach

NordicShop integrated VertaaUX automated audits into their GitHub Actions CI/CD pipeline, running full UX audits on every pull request targeting their staging environment. Each audit evaluated accessibility compliance, visual consistency, conversion flow integrity, and Core Web Vitals impact. The team configured severity thresholds that blocked merges for critical accessibility violations while flagging medium-severity usability issues as warnings for sprint planning. They paired the automated checks with a weekly 30-minute triage session where design and engineering reviewed flagged issues together.

The Results

Within the first quarter, NordicShop saw UX regressions in production drop by 60%. The automated pipeline caught an average of 14 issues per sprint that would have previously shipped to users. Audit cycle time dropped from 3 days of manual review to under 4 minutes per PR. The design team reported that the shared audit reports eliminated ambiguity in bug reports, reducing back-and-forth between design and engineering by roughly half. Customer-reported UX issues fell by 45% quarter-over-quarter.

“We used to find out about UX bugs from customer support tickets. Now we catch them before the PR merges. The audit reports give designers and engineers a shared language.”