Audit Ecommerce Checkout Flow
Identify usability and accessibility issues in your checkout process that cause cart abandonment and lost revenue.
Who It's For
This use case is ideal for marketing_lead, pm, frontend_dev working in ecommerce.
The Challenge
Without proper UX auditing, teams often struggle with identifying issues before they reach production, leading to user frustration and revenue loss.
Solution Approach
A systematic approach to UX auditing ensures issues are caught early, prioritized correctly, and resolved before impacting users.
Implementation Steps
- Set up automated auditing in your CI/CD pipeline
- Establish baseline metrics for accessibility and performance
- Configure alerts for critical issues
- Create a remediation workflow
- Monitor improvements over time
Expected Results
Teams typically see 20-40% reduction in production bugs, improved user satisfaction scores, and faster release cycles.
Related Topics
Confusing Information Architecture
Poor content hierarchy and navigation patterns that increase bounce rates and prevent users from completing key tasks.
Slow Largest Contentful Paint (LCP)
Pages that load slowly harm user experience, SEO rankings, and conversion rates. LCP over 2.5s fails Core Web Vitals.
Ecommerce UX Optimization
Increase conversion rates and reduce cart abandonment by optimizing checkout flows and product pages.
For Marketing Leads
Optimize landing pages and campaigns for higher conversion by fixing UX and performance issues.
Largest Contentful Paint (LCP)
Core Web Vital measuring how long it takes for the largest content element to appear, should be under 2.5s.
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