Confusing Information Architecture
Poor content hierarchy and navigation patterns that increase bounce rates and prevent users from completing key tasks.
Who This Affects
This problem commonly impacts ux_designer, marketing_lead across saas, ecommerce, marketing.
Business Impact
- Conversion loss: Users unable to complete critical tasks
- Legal risk: Potential WCAG/ADA compliance violations
- Support burden: Increased tickets and user frustration
How to Detect
This issue can be identified through automated accessibility audits, manual keyboard testing, and screen reader evaluation.
Quick check: Run a VertaaUX audit to automatically detect this and related issues.
How to Fix
The solution typically involves reviewing your HTML structure, adding proper ARIA attributes, and ensuring keyboard navigation works correctly.
Prevention
Prevent this issue by incorporating accessibility testing into your CI/CD pipeline and following WCAG guidelines during development.
Related Topics
ARIA Landmarks
Semantic regions like <main>, <nav>, <aside> that help screen reader users navigate page structure.
Audit Marketing Landing Pages
Optimize landing pages for conversion by fixing UX issues, accessibility barriers, and performance bottlenecks.
For UX Designers
Validate designs with real usability and accessibility data, not just subjective opinions.
For Marketing Leads
Optimize landing pages and campaigns for higher conversion by fixing UX and performance issues.
Slow Largest Contentful Paint (LCP)
Pages that load slowly harm user experience, SEO rankings, and conversion rates. LCP over 2.5s fails Core Web Vitals.
Ready to improve your UX?
Run a free audit to identify issues related to confusing information architecture.
Try VertaaUX Free